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Special Supplement of Addiction on alcohol marketing launched
Funded by
Date10 January 2017
Year 2016
The UK Health Forum has worked with researchers around the world to produce a special edition of Addiction on Alcohol marketing. 
The key findings from the collection of peer-reviewed manuscripts include: 
• Exposure to alcohol marketing is associated with youth alcohol consumption 
• Analysis of alcohol promotion during the 2014 FIFA World Cup indicates alcohol marketing practices appear to breach  industry voluntary codes of practice 
• Alcohol industry self-regulatory codes do not sufficiently protect children and adolescents from exposure to alcohol promotions, especially through the social media 
The papers offer guidelines to developing more effective alcohol marketing regulations: 
• The most effective response to alcohol marketing is likely to be a comprehensive ban on alcohol advertising, promotion and sponsorship, in accordance with each country’s constitution or constitutional principles.   
• Regulations should be statutory, and enforced by an appropriate public health agency of the local or national government, not by the alcohol industry.   
• Regulations should be independent of the alcohol industry, whose primary interest is growing its markets and maximizing profits.   
• A global agreement on the marketing of alcoholic beverages would support country efforts to move towards a comprehensive ban on alcohol advertising, promotion and sponsorship.   
• Collaboration with other population-level efforts to restrict marketing of potentially harmful products, such as ultra
  • Policy
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