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Alcohol marketing and young people: a literature review and mapping exercise
Funded by
Commissioned by PHE
Date02 December 2016
Year 2016
This report was commissioned by Public Health England from the UK Health Forum. The report aims firstly to update the evidence for the association between drinking patterns among children and young people and their exposure to alcohol marketing in all media. Secondly, it seeks to address questions about the use of digital marketing to market alcohol products: whether children and young people are being exposed to this marketing and if this influences their behaviour and alcohol consumption; what methods are being used; whether specific groups are being targeted and whether the use of digital media is linked to violations of marketing codes and regulations. Thirdly, the report aims to identify potential strengths, weaknesses and gaps in the UK regulations governing alcohol marketing. Lastly, it seeks to identify lessons from international experience which could usefully inform any review of UK regulations.
  • Policy

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