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Behaviour Change by Design

Authors/ source/ publisher
Behaviour change by design
Date added to library 30 January 2018
Year published
Behaviour Change by Desighn, is a Wellcome-funded collaboration bringing together a team of behavioural and cognitive scientists across the Universities of Cambridge and Bristol. The aim is to run a series of field and laboratory studies to test the promise of a type of intervention – altering cues in our immediate physical environments – to promote healthier behaviour. These are sometimes known as “choice architecture” or “nudging”. They are also interested in how to facilitate the implementation of this evidence. Ultimately, our hope is that this will lead to improved health for everyone. 
In the most ambitious co-ordinated set of studies to date, they will conduct a series of linked field and laboratory studies to estimate effect sizes of promising Choice Architecture interventions to reduce food, alcohol and tobacco consumption. Enabled by unprecedented collaborations, these will be conducted in supermarkets, bars and cafeterias with interventions optimised through laboratory studies determining mechanisms.