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Who sets the agenda? Learning lessons from the responsibility deal's failure to tackle junk food marketing and promotion

Authors/ source/ publisher
Children's Food Campaign
Date added to library 22 July 2016
Year published
2016
Abstract
This briefing paper examines the Responsibility Deal’s lack of progress on food marketing and promotion measures, to see how the Government’s Childhood Obesity Strategy might successfully avoid repeating such mistakes. The Responsibility Deal was the Government’s flagship public health policy between 2010-15, encouraging industry to make voluntary pledges on food to “support and enable people to adopt a healthier diet”.