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Introducing “activity equivalent” calorie labelling to tackle obesity

Authors/ source/ publisher
Royal Society for Public Health
Date added to library 19 January 2016
Year published
In the latest move to help tackle the UK’s growing obesity crisis, RSPH is calling for the introduction of ‘activity equivalent’ calorie labelling on food and drink, which show how much activity would be required to burn off the calories contained in food and drink. RSPH proposes these labels take the form of prominent pictorial icons alongside existing front-of-pack information and it is hoped this would increase consumer awareness both of the calories contained within food and drink and the activity required to burn off the calories individuals consume. 
The call is included in a policy paper by RSPH which shows many people find current front-of-pack nutritional information confusing, with many suffering from ‘information overload’ when it comes to making healthy purchasing decisions. 
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