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Mexico sales of sugary soft drinks sees a drop of 6% during the first year of the introduction of the soda tax

Authors/ source/ publisher
The Guardian
Date added to library 22 June 2015
Year published
The 10 percent tax on sugary soft drinks was introduced in Mexico on 01 January 2014.  More than 30 percent of the population is obese and the average Mexican drinks the equivalent of 163 litres of Coca-Cola a year, or nearly half a litre a day. The beverage industry is being held partly to blame. 
The impact of the tax on sugary drinks has been evaluated by the Mexican National Institute of Public Health and University of North Carolina. The findings show the purchases of soda has reduced by an average of 6 percent in 2014, and by as much as 12 percent in the last part of the year. The greatest effect is shown in lower-income households. These households cut their soda consumption on average by 9% across the 12 months. This reached 17% in the later months. 
The National Health Alliance, the name of the campaigners' umbrella group, are now wanting to increase the tax to 20 percent. This is in line with the recommendations from public health experts. The group are also calling for the VAT on bottled water under 10 litres to be abolished, as to make it cheaper than sugary drinks. The alliance is wanting the revenue raised by the tax to be used to enable all schools to have free water and to be able to introduce more anti-obesity measures, as promised by the government.